Breaking into New Markets with Hightalian
Hightalian is one of the many companies that jumped into the new cannabis market that was created when recreational cannabis was legalized in 2019.
We sat down with Davide Uccello, the company’s founder to learn more about what makes their company unique, and how they’re breaking into the new market space.
The cannabis industry has a lot of challenges, including the need for a team that understands the science behind growing different varieties of the plant. Davide & Host Connor Smithee discuss some of the challenges their company has had to overcome while moving into this new and growing market.