Loading Events

ATHENA Leadership Forum

Tuesday, April 13th | 10:30 am - 12:00 pm

  • This event has passed.
ATHENA Grand Rapids 5

ATHENA Leadership Forum: Maximizing Your Money Mindset

Money; a difficult topic to discuss but one we all have questions about.

What if someone told you the life you fantasize about while sitting at your office desk or laying in bed is attainable; that is not just an unrealistic figment of your imagination? Would you believe her? Whether you are a boss mom who desires more work-life balance, a working professional who is ready to transition into your own business full-time, or a thriving business owner who wants to be debt-free, Tara is ready to empower and educate you on how to use your income to manifest the lifestyle you desire.

Join the Grand Rapids Chamber on Tuesday, April 13 for Maximizing Your Money Mindset, an ATHENA Leadership Forum featuring a keynote discussion by Tara Jones-Williamson, Founder of Your Pretty Pennies, followed by a self-selected breakout session with fierce females in finance. Breakout session topics include: Managing Debt & Credit Score, Long-Term Financial Planning, and Budgeting for Success.

Tuesday, April 13
10:30 a.m. – 12:00 p.m.
Zoom Meeting
Members: $15 / Non-Members: $25



Meet the Speaker

ATHENA Leadership Forum 27Tara Jones-Williamson, Financial Success Coach, Your Pretty Pennies
As a Financial Success Coach, Tara is dedicated to helping individuals achieve their financial goals and use their income to create their desired lifestyles. Over 10 years ago, she created a plan that allowed her to press reset and go from financial struggle and failure to financial success and freedom.

With her daughter on her lap, she paid off over $60,000 of debt as a single mother. She then launched Your Pretty Pennies, an online financial lifestyle brand, where she educates and empowers others to move from making poor financial choices to using their income to manifest their best lives.

Tara is the author of The Ultimate Financial Planner and the creator of The Financial Reset™ Online Academy. Please visit www.yourprettypennies.com to learn more.


Meet the Breakout Session Facilitators

ATHENA Leadership Forum 36Saraya Crawford-Rice
Financial Center Manager & Vice President, Fifth Third Bank
Saraya has been helping individuals and small businesses achieve their financial goals for more than 15 years. In her current role, she manages the sales, operations, growth, and performance of one of the top revenue-generating financial centers in Western Michigan serving over 6,000 customers.

Over the years, Saraya has partnered with Fifth Third Bank in teaching financial literacy programs within the community at organizations including the Women’s Resource Center, Bethany Christian Services, and Michigan Works. She’s also facilitated “Starting a New Business” workshops for aspiring entrepreneurs with the Michigan Small Business Development Center. Most recently, Saraya led a Youth Banking Program at Brown Hutcherson Ministries instructing over 40 students ages five to 18 years on how to make, manage, and multiply their money.

Saraya is a member of Fifth Third Bank’s African American Resource Group and Developing Women in Retail Leadership Team.

ATHENA Leadership Forum 30Tina Fierro
Financial Advisor, Edward Jones
Tina has more than 12 years of experience in the financial services industry serving clients along the lakeshore. As a financial advisor, she is dedicated to understanding what you’re working toward and the level of risk you’re comfortable taking to reach your long-term goals. Both a mother and grandmother, Tina understands the value of working hard to create a strong legacy for future generations and finds joy in educating clients on strategies and investments for their futures.

ATHENA Leadership Forum 31Aldina Sejdovic
Branch Manager, Lake Michigan Credit Union
Aldina was born and raised in Novi Pazar, Serbia. In 1994, her parents and five siblings immigrated to Germany due to the war with nothing but a few items. Always frugal and resourceful, her parents managed to establish a new life on minimal income. In 2001, Aldina and her family came to Grand Rapids as refugees in hopes for a new start and more opportunities. Her parents once again went from having an established life to not having anything. With hard work and dedication, they enrolled the kids in middle school, high school, and college while working hard factory jobs and, despite the circumstances, thrived.

Aldina began her career as a Teller. Nearly 16 years later, she is now a Branch Manager at Lake Michigan Credit Union. Throughout her career, upbringing, and personal experience as a single mother, she has found great successes in helping people create and upkeep their budgets. She is passionate about saving money and spending it wisely.

Event Sponsors

Premier Sponsor

West Michigan CEO Summit 31


Program Underwriters

West Michigan CEO Summit 33    132nd Annual Meeting 27    OutPro 14


Lead Supporters

ATHENA Leadership Forum: Imposter Syndrome & Confidence in the Workplace 3    Diversity & Talent Series: Preparing the Next Workforce Generation Through the Lens of Diversity, Equity & Inclusion 3     132nd Annual Meeting 28    ATHENA Leadership Forum 37

31st Annual ATHENA Awards Celebration 1


Print Sponsor

ATHENA Leadership Forum 35


Technology Sponsor

Diversity & Talent Series 1


Chamber Champions

OutPro 13     Diversity & Talent Series: Preparing the Next Workforce Generation Through the Lens of Diversity, Equity & Inclusion 2     West Michigan CEO Summit 30    2021 Health Care Summit