ELEVATE Minority Business

We are currently calling for applications for the second class of ELEVATE! If you or someone you know owns a second stage minority business, contact Dante Villarreal for more information.


At the Chamber, we believe in the power of building economic vitality for all. We created our ELEVATE Minority Business program for business owners of color facing complex business growth issues.

The program supports second stage minority business owners, empowering them to grow as leaders and individuals. Through mentorship, programs, and connections, owners are given the resources to move their businesses to the next level.

Benefits of ELEVATE include a robust system of support — including:

  • business analysis and advice through direct consulting
  • a peer roundtable with other minority business leaders
  • outside expertise from a volunteer Advisory Team, comprised of senior executives, mid-level managers, and serial entrepreneurs who can provide counsel in relevant areas of expertise.

The ELEVATE Minority Business program was made possible by the Grand Rapids Community Foundation and the Frey Foundation.