Create Great Business | Business Growth Series
Formerly known as Small Business Series, this presentation will be led by Salim Bourget, Creative Director of Digital Marketing, and Ryan Gajewski, Director of Multimedia for Lambert & Co. The topic will focus on developing a content strategy that can be executed across your brand’s digital channels with an emphasis on how to strategically distribute your content on key platforms to best amplify it’s reach. Attendees will learn best practices as it relates to website design, developing an image and video asset library, and writing content for SEO. You’ll also learn how to prioritize your budget to best fit your marketing needs.
Lambert & Co.
Lambert & Co. is a national award-winning public relations, investor relations and integrated marketing firm. Posting 20 years of growth, Lambert has been named a top-50 PR firm, top-10 financial and investor relations firm, and a top-10 environmental and public affairs firm by O’Dwyer’s. Partnering with clients across the globe, the company’s portfolio spans a broad spectrum of industries including automotive and mobility, consumer, food and beverage, education and social impact, healthcare and biotech, and financial and investor relations. Lambert has also been named Small Firm of the Year by PR Week and PRNews, been listed on the Inc. 5000five times, and is the reigning winner of the Sabre Crisis Campaign of the Year. Lambert is also a global partner in PROI Worldwide, the largest partnership of independent PR firms in the world spanning 120 cities on five continents. To learn more about Lambert visit its website at www.lambert.com or via Facebook, Twitter, and Instagram @lambertglobal.
1:00 – 3:00 p.m.
Grand Rapids Chamber