Mindscape Shares Five Quick Tips for Small Businesses to Generate Leads & Sales Online
Unfortunately, relying on “word of mouth” isn’t enough to grow a small business as quickly as one might hope. That’s why, with Chamber programs like the Small Business Series, small business owners and employees can get access to subject matter experts that provide them with the tools and insights they need to succeed.
Because our membership consists of 80 percent small businesses (and we are proud of it!), we work diligently to provide whatever resources and assistance they may need to thrive within the community.
For the most recent installation of the series on April 2018, we explored how to generate more leads and sales online profitably with Pete Brand, CEO, and Co-Founder of MINDSCAPE (inbound marketing and website development agency). MINDSCAPE has helped hundreds of companies around the world generate well over $1 billion in online revenue, and Pete Brand is truly an expert in the field of digital marketing.
Through this hands-on workshop, Brand discussed how companies can tie together all their online marketing efforts to create a steady flow of high quality, high value leads flowing directly from their websites. He also shared tips on how to convert those leads into happy clients without having to waste hard-earned dollars on unprofitable and ineffective marketing tactics.
For those who weren’t able to make it, here are five relevant and concrete takeaways from the workshop:
If you want to be successful in your marketing, be relational, NOT transactional.
- Delivering valuable content to your customers or audience should be a priority regardless of whether or not they pull out their checkbook. “If you’re only thinking about your bottom line and are focused on the transactional, interruption-based marketing, your success and sustainability will be limited,” said Brand.
“Your website is your most valuable business asset… don’t treat it like a stale brochure!” – Pete Brand
- Because your website is your most valuable asset, don’t do the lazy thing and have your 16-year-old nephew design it for you! Both the IT aspect of your website and the visual appeal and user experience are vital to your end mission – and your nephew may not understand that, even if he’s “good at the Internet.” While we’re on the subject, don’t be that business that requires web visitors to answer a million questions and provide a DNA sample before revealing the pricing of your products and services.
Pay per click advertising is renting attention. Inbound marketing is OWNING attention.
- The fact is, consumers buy differently than they did ten years ago. This is why blogging, keywords, and social publishing are more vital than ever before.
Know your buyer persona.
- “Spend your time getting to know the personas that your company serves intimately so that you can understand what makes them tick, as well as their buyer journey,” Brand explained. “Once you have an understanding, use this intelligence to deliver value and position your company as a trusted resource.”
Speaking of delivering value and being a trusted resource, according to Brand, the “magic number” for blogging is about ten to twelve blog posts per month! (this includes mediums like podcasts and videos)
- Don’t have the time for that? According to Brand, in the era of the Internet, saying that you don’t have time to blog is equivalent to saying you don’t have time to talk to your customers.
Like what you’ve learned so far? Then be there for the next installment of our Small Business Series on Monday, May 21, 2018. This time, we will be exploring emotional intelligence and how to manage emotions to make more stable decisions and effectively communicate in ways that get results.
Small Business Series: Emotional Intelligence
Monday, May 21, 2018 1:00 PM – 3:00 PM
Grand Rapids Chamber
250 Monroe Ave NW Ste 150
Grand Rapids, MI 49503