ATHENA Grand Rapids: Virtual Gazelle Girl and Local Women-Owned Fitness
Gazelle Girl weekend has come and gone! The race honors women and the commitment to making West Michigan the nation’s healthiest region. The April 19 event was moved to a virtual experience this year due to COVID-19 concerns.
It was a beautiful weekend for a race and Gazelle Girls from all over laced up for their virtual runs. As an avid runner, I was feeling sad that we were missing the race weekend experience. I enjoy going to the Gazelle Girl Expotique and experiencing everything Gazelle Girl has to offer. This race offers something unlike any other race. The opportunity to participate with girls running their first race while other women use this as their first race of the racing season every year. However, I was so encouraged to see all of the women sharing their virtual experience on race weekend and it ended up feeling like a very special, unforgettable race weekend for me and many others.
I had a chance to ask Race Director, Holly Visser, to share some of the successes of race weekend.
“We achieved the primary goal once again to create a vibrant community among women around movement, camaraderie, and accountability. The road race is simply the icing on the cake and it is with great hope we will chart out after COVID passes and do the work to bring it back to the streets of downtown Grand Rapids next year for the 9th running.”
The race captured registrations in 28 states from New York to Florida. Social media engagement was up 591% in the 28 days leading up to race day.
See you at the Gazelle Girl start line in 2021, Holly! In the meantime, join us in checking out some of these women-owned fitness studios in the Grand Rapids Area: