Strategic Goals

Downtown Grand Rapids, Michigan

We have a strong, bold vision—to lead the business community to create a dynamic, top-of-mind region—and we have developed strategies and tactics to help us move forward.

This year, we’re focusing on three mission-based areas.

Information: Be a trusted source for information for our members
To actively connect the Grand Rapids and West Michigan business community, we will deepen our knowledge of our members and provide credible information and programming on issues impacting business success.

Influence: Impact our region’s economic success
As the most influential business organization in West Michigan, we will further strengthen the voice of business by providing leadership on discussions shaping our region and broadening member engagement in developing the policies, relationships, and leaders for unprecedented economic growth.

Access: Provide meaningful connections for our members
Because providing access to resources, information, training, talent development, business connections, and policy makers is key to the Chamber’s work, we will use input from the business community, industry trends and data to continue to develop, improve, and deliver high-value opportunities for our members to make meaningful connections.

Click to view 2016 Annual Report