Winning in the New Marketplace: A Diversity & Inclusion Forum
Join us on November 22 for an insightful and practical forum focusing on the things you need to know to prepare your business for reaching new, diverse markets and creating an engaging, inclusive company culture that attracts and retains talent.
Keynote Speaker: Sherman Wright, Co-founder and Managing Partner of award-winning marketing agency, COMMONGROUND
Sherman will take an in-depth look at the new face of business, its diverse customer and employee landscape and discuss ways to effectively compete and win in the New Marketplace. Under his direction, COMMONGROUND has developed a stellar reputation for understanding a client's brand and mining rich, actionable insights. Wright and his company have worked with renown brands such as Coca Cola, Nike, Target, Verizon, Coors, Miller, and Nissan (among many more).
Workshop Presenter: Vickie Rosenberg, President of Vickie Rosenberg and Associates
Vicki will lead a research-based workshop on organizational culture change and strategies for developing the best responses to the market. Participants will leave with real-world best practices, multicultural marketing identification tools, and results-driven workplace assessments to start implementing new ideas for change right away.
Community Panel on Diverse Talent Connections
Jill May, Volunteer Coordinator and Fund Development Director at The Right Place, Inc. and a founding member LGBT (Lesbian, Gay, Bisexual, Transgender) Professionals Group
Kaushik Nag, Association President and Manager of Talent Acquisition at Amway Corporation and a representative of Western Michigan Bengali Cultural Association
Sonya Hughes, Vice President of Inclusion & Community Leadership at Grand Rapids Area Chamber of Commerce and a representative of MAP
This half-day seminar tackles topics like:
• Identifying ethnic and cultural markets you might not be reaching
• Communicating with non-traditional and emerging markets with respect
• Implementing strategies for developing a culturally intelligent organization that feels welcoming and raises productivity
• Ideas for connecting your talent (both new and established employees) more meaningfully to the community through existing, informal groups
If you have ever wondered what diversity and inclusion really looks like or could mean for your business…if you want to know whether you’re ready to grow into new, untapped markets for your brand, then be sure to join us on November 22 for the Diversity and Inclusion Forum.
Date | November 22, 2013
Time | 8:00 – 11:30 a.m.
Location | Salvation Army Kroc Center, 2500 South Division Ave.
Cost | $50 for members, $65 for future members