A brand is probably small businesses’ most valuable asset. Whether you are selling to consumers or businesses, a brand image is critical. And it doesn’t require a huge financial commitment – just a diligence across everything you do. And a little creativity.
It’s important to know your target market inside and out so you can create content and brand elements that will resonate with them. It’s also important to be true to yourself.
The Comcast Business Class white paper, Building Your Brand Image describes the various ways you can build your brand optimizing your website, marketing your site, and leveraging public relations, events, trade shows and sponsorships.
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Submitted by: Comcast Business Class